I use Facebook ads a lot and when you use it you can choose an audience to send the ad to and you can decide things like location, gender, age, interests and you can include and exclude interests too.
It let’s you get a good idea about where audiences are, how many people, etc. because it shows you the number of people in the audience every time you change an option.
So I typed in Monkey Island to see what options are available, and these were some of the relevant ones (the number is the number of people in the audience):
Monkey Island series - 516,440
Secret of Monkey Island - 32,420
Monkey Island 2: LeChuck’s Revenge - 34,990
Curse of Monkey Island - 81,010
To give you an idea, this is what it looks like when you’re doing it, when you hover over an option, you see how many people have it as an interest on the right (so I’m hovering over CofMI there)…
They also had “Ron Gilbert” and “Tim Schafer” as suggested interests you could select.
I went with “Monkey Island series” as the interest and then put in different regions to check how it breaks down per region (with age and gender on the broadest settings):
Asia - 200,000
Europe - 170,000
North America - 120,000
South America - 38,000
Africa - 25,000
Oceania - 7,700
With Asia, I’m not sure which countries in particular are providing the numbers, maybe it’s because even if there are only 1,000 in each country, there are so many countries that it adds up to a big number (if anyone is interested I could go through and see if there is any particular country that is making up the bulk of that).
I broke Europe down further into countries (you can do it for very specific locations, towns, etc. but I kept it to countries), and these ones had the biggest numbers:
Italy - 52,000
Germany - 47,000
Spain - 18,000
UK - 15,000
France - 5,500
Also I did it for male and female (all locations):
Male - 400,000
Female - 130,000
And this is by age groups (all locations):
13-18 - 19,000
19-25 - 110,000
26-30 - 110,000
31-36 - 120,000
37-42 - 79,000
43-50 - 47,000
51-65+ - 37,000
When you run an ad, you can choose to “exclude” interests as well… there is no “Thimbleweed Park” interest there yet, but if you own the page you can choose to exclude people who already like the Thimbleweed Park page (i.e. to reach people who do not already know about it).
Anyway, hope some of that was interesting! If you want to know any other data like that from Facebook, I’ll see if I can get it.
**(Sometimes the breakdowns have some overlap in the figures, eg. if someone lives in the US, but is originally from Europe, they may be counted twice in both Europe and US, and if someone hasn’t put a gender, they may get counted twice as both, etc.
Also bear in mind that this is just people on Facebook who have shown interest in these things, so it’s not the entire audience.)
