Sorry everybody for this OT…
Well, actually nobody told me back then, it was just a supposition of mine
But if you google, you’ll notice that McDonald’s acquired Burghy in 1996 and immediately started to progressively change the brand of the restaurants. They made it slowly, since Burghy was on the market since 1981 and italian people liked it.
Back then McDonald’s had 38 restaurants in Italy, and Burghy had 88. Burger King had zero. So McDonald’s became the monopolist.
And so, when Burger King opened the first restaurant in Italy -in 1999- they knew they had to open 125 more restaurants to reach the top
And I’ve always had the idea that the acquisition of Burghy has been a strategical move to beat Burger King even before it came into italian market. If Burger King, while still not on italian market had made a good offer to Burghy, they would have entered the italian market as leaders, and the history would have been different.
Anyway, I quoted McDonalds and Burghy just to give an example, but I think that similar operations are quite common in the world of economics and finance.
END OF OT
I want to come back in topic with some science-fiction:
I I said “if burger King had made a good offer to Burghy, history would have been different”, right?
…and what if LucasFilm (not LucasArts, not LucasFilm Games, I mean LUCASFILM) in the early nineties decided to make a movie series of the Monkey Island saga?
Probably Pirates of the Caribbean would have never become a movie franchise…
And maybe Disney, after the acquisition of the IP, would have re-named the original Disneyland ride after Monkey Island name!!!