agree!!
I guess they just use different names in other countries to be pronounced easier?
One thing that surprises me is that we get almost everything by Kellog´s in germany but Pop Tarts have to be imported directly and cost € 7 a pack!
And we get absolutly nothing by General Mills. Which is a shame because I´d love to taste all those cereals they keep talking about in movies etc. like Count Chocula, Frankenberry or Lucky Charms.
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I think it is because Unilever is focused on redistribution instead of directly branding. Algida was (one of) the most famous ice cream producers in Italy, entering the market by acquiring it and changing its name would have been a risky strategy I think.
In fact, I remember that there were some raised eyebrows when they changed the logo from the classic one to the Heartbrand heart. It was a strong change, but we got over it. Imagine if they also changed the name, we’d all moved to Sammontana or Eldorado.
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In most cases a company buys a competitor but keeps the name in that country because that name was established there.
Another reason are different meanings in the different countries. (I remember VW having trouble with the name of car…)
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Well they changed Raider to Twix, so why not this…?
Do you know the name of Ikea’s cookbook?
Fika. Which sounds like “pussy” in Italian. In fact, the Italian version of that book is called Baka.
Which means “stupid” in Japanese, by the way.
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Well the italian wikipedia article calls Cameo the italian subdivision of Dr Oetker. The english article however mentions nothing of Walls.
According to wikipedia, Twix was the original name. Moreover, in Italy it has always been Twix 
In Germany IKEA has to deal with such thing a lot. 
That is why they changed the name, to be in line with the international version.
Yes, but Raider was established in Germany and several other countries already. So why change the name?
To manufacture only one wrapper that you can important into the whole world (= cheaper production) ?
Then why don’t change Langnese their brand? Twix is a mass product and due to the different laws they have to produce individual wrappers for each country. So why risk a very expensive marketing campaign?
That makes sense. I don’t have ice creams at home now, but according to google images there’s no “Algida” writing in the Cornetto wrapper, only the heart logo. That would mean that the brand names can stay different while still producing the same wrapper everywhere.
Twix is a product, not a brand. I also suppose it’s easier for a person to ask for a Twix in a different country than for a “Langnese ice cream”. You specify which ice cream. You might laugh because you see the Langnese logo in Switzerland but there’s “Lusso” written under it, but you know for sure that a Cornetto is a Cornetto.
Yeah Twix is a product of the Mars Company.
Then why other products have different names in different countries? For example Duplo?
But the name “Twix” is also a brand.
Probably because Ferrero, Mars and Unilever have different strategies? 
I don’t know.
And a company can change a brand name as they feel. Companies rarely change their names, not even if they have a past associated with nationalsocialism.
Yes. But why in this case? 
It’s the same like the company name: Why change an established product name like Raider? That name was used in several other countries. The package costs are low because it is a mass product and they had to produce the wrapper for each country anyway.