Correct me if I’m wrong, I believe there’s a trend to transform names in verb.
“I Google one thing” instead of “I make a search on Google”.
Maybe because English is concise by default?
Imagine a language (i.e.: italian ) where to say a simple sentence you can use an infinite number of words.
Then, imagine the english language, where everything is direct, concise.
We italians are used to be complicated, because we have tons of words.
We never say “I text you”, but “I send you an SMS message”.
We often use the passive form: “The apple was eaten by Steve”. Even if in english is possible to say a sentence in a passive form, it sounds better the active one: “Steve ate the apple”.
One of the most difficult things for us, is to abandon our complicated italian mental construction when talking in english.
We should not have in mind an italian sentence to translate word-by-word, otherwise the english result will be complicated.
If we talk about famous product names then this is not a new phenomenon. If everybody is using something regularly it becomes quick part of the language. For example in German we say also “googeln” if we search something in the Internet. In British English there is (well, was at least ) “hoover” a synonym for a vacuum cleaner.
But we also create verbs with -are in the end. Especially in the technical field… “mergiare”, “sortare”, “committare”, “pushare”, “fixare”, “debuggare”. Some give me shivers, but they’re faster than “perform a commit” and similar.
I like how some brand eponyms change from country to country, like in German you have a “Tempo” for a paper tissue but then it’s a “Kleenex” in English. And it’s a “Scottex” in Italian, but not for the nose.