A few days ago I gave a speech at “Web Marketing Festival”, which is the biggest web marketing event in Italy.
My speech was about a very shady web marketing tactic that companies use to create links that point to their websites. The method consists into contacting a blogger/journalist and asking him/her to modify one of their existing posts/articles to add a link to the website to promote.
The week before creating my presentation I was randomly browsing the web, searching for reviews and articles about Thimbleweed Park. I started reading a review about the game and, to my extreme surprise, at the bottom of this article I found an added paragraph containing an unrelated link to a casino website!
That was the perfect example of the tactic that I was going to talk at the conference, so I added to my presentation a slide about Thimbleweed Park and a few more slides about that article!
At the event I also met a few colleagues who love adventure games and we talked about Thimbleweed Park and other games. One of these colleagues is also developing an adventure game!
Lesson learned: your hobbies and your professional life can meet completely by chance.
Do you think I should ask Terrible Toybox a lot of money for having advertised their game?